IS IT OKAY TO USE CHILDREN IN ADVERTISEMENTS?

I think there is no problem in using image of children in advertisements. Children don't decide on their own do they want to take part in an advertisement or not, their parents decide. A completely diffrent problem is is it moral, but that is not the case today. 

Using children in advertisements is a rational decision. Children are shown mainly in ads dedicated to things that they would want to have, to show the proper and wanted illusion or to warm up the image of the advertising product.

Who is more "trustworthy" in children toys ads, a fully grown man or a little girl? Obvious. The image of a family is more encouraging and legit than just a couple or a lonely man/women advertising some things.


Komentarze

  1. Is there a concluding sentence?
    I don't understand why you so easily discarded the "moral" aspect of the issue. What else is this question about? If you see it as a question of just LAW, you should've said it clearly. Anyway, your first three sentences (a separate paragraph?) are rather confusing.
    Something being 'rational' doesn't make it ok, so I don't quite buy this argument.

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